Possibly the coolest thing about being an author is that you have no real competition. Sure your book needs to stand out among other titles but other authors in your genre are not the enemy. They’re your best friends and business contacts.
Unlike other businesses, many of our customers read multiple books per month, some read multiple books a week. There is no way we can write enough books to keep up with that. So what do you do? You help readers find more books by networking with other authors. The best part? Every time you share their books, they can share yours as well. And since we’re all working to grow our email lists we can swap newsletters with different authors yearly.
It’s good to read at least a sample of the book before sharing it with your readers. Even though an author may be a nice person or have the best intentions, you need to look out for your readers or they’ll unsubscribe from your list. You also need to pay attention to why they’re on your list. If you write in multiple genres you should keep seperate lists and only send out recommendations for books that are similar to yours in themes and genre.
If you’re anything like me, you’re starting to panic just thinking about trying to interact with people. The best advice I have ever received about how to network and connect with people in general was from Tim Grahl’s book Your First 1000 Copies. Fairly early on in the book, he says “Be relentlessly helpful”. How do you go about it? By embracing the fact that there is no way I can keep up with the average readers book consumption, I started asking other authors for links to their books. Not just any authors but authors with books similar to mine. Ones my readers are likely to enjoy. I get to give them a boost, my readers get new books, and hopefully the other authors remember me and return the favor. Obviously, not all of them will but honestly, it’s more about my readers than anything else.
Marissa Frosch is the head of marketing at Amphibian Press and all writes under the pseudonym Cameron J Quinn. She is the author of The Starsboro Chronicles. She can be found on Facebook, Twitter, blog and her website.
Are you looking for help with your platform and book marketing? Marissa is now scheduling free publishing consultations! Click here to learn more.