Having a tagline seems like such an after-thought--after all, you wrote an awesome back copy, so why do you need to further condense your story into a single line? Well, taglines are versatile and a good one helps you turn the corner on sales and professionalism. We’ve all experienced the deer-in-the-headlights moment when someone finally asks what we write and we just blink and stare and mutter. It's great to have a rehearsed line to whip out when our brains blue-screen, plus it shows we’ve done our research and have confidence in our work.
Outreach is the best way to grow your organic traffic and build your brand. Podcasts are huge right now so it just makes sense for authors to take advantage of this. Here are the things we’ve realized are really important after seven months of podcasting.
You spend a year or two or maybe 32, writing and perfecting your craft, slap a cover on it, publish on Amazon and rake in the doe.
I hate to burst your bubble. But no.
Book marketing can be a complicated beast but it doesn’t have to be. Your author platform is what you use to sell your books. Once you’ve designed (Or paid someone to design) a fantastic cover, and chosen the perfect software for your email list.
You’ve heard the term content creation and content marketing. But what is it and why is it? The what of it all is exactly what it sounds like. You create content, blogs or otherwise, and put it out into the world to be consumed. But why? As you know already, email lists are king in the book world. But how do you grow your list? You create content as mentioned before, share it in your newsletter and then ask them to share it.
You need money to market or your book wont ever be seen.
I hate this myth in particular. I talk about Tim Grahl, Joanna Penn, and Nick Stephenson a lot on here. The reason for that is they’ve done it. They are more successful than I even want to be. Tim is so successful that he had to find twenty people he could train so he’d have reliable coaches to send the people he can’t help to. When he started out though, he had to ask his parents for money to get by. The full story is in his new book, coming out in July and he mentions it on The Story Grid Podcast and possibly Book Launch Podcast. The reason I bring this up though isn’t to share Tim’s painful past it’s to show you how people with drive and a desire to make it in this industry can and do. Nick Stephenson also started out with nothing and now makes more money than I would know what to do with. Joanna Penn saved up enough for her to go six months and she had to make it or go back to work. That’s pretty motivating. And she was looking at going back when she started to make money. I’m on my way up using these techniques, following these people, and I’ll share my own story soon enough (hopefully real soon if you know what I mean). I’ve made such small simple changes and already my business is growing! Readers are finding me and I actually know what to do to keep them engaged and looking forward to my new books. And all this without spending a penny on ads or promotions.
When you first start out hiring a personal or virtual assistant might not be in the cards for you. I understand. Before you even think about paying an employee, make sure you have systems and automation in place. With the proper systems and automated tools, your platform can act as virtual assistant and be bringing in new readers as you write your next book.
Here’s what you should be doing:
Are you looking for help with your platform and book marketing? Marissa is now scheduling free publishing consultations! Click here to learn more.