How much money do you spend on advertising? How about promotions? Do you experience a bump in sales only to have them drop off again? Do you ask yourself “What’s the point?” More than once a day? I’ve been there too. I worked my way out of the habit of spending money to barely make it back (if I did make it back). It was hard. The temptation to get that high from seeing sales in your dashboard is incredibly powerful. But if you want to build a business that will last you need to find those core fans. Organic traffic is the word of the day here. How do you get organic traffic to your site? That’s where strategy comes in. Long term goals and things that will grow your readership over time. Ads, promos, and even keyword optimization are all examples of tactics. They have their place in the grand scheme that is book marketing but you need to take a step back and look at the big picture. Is what you’re doing helping in the long term? If you get someone to buy your book do you have permission to contact them about your new release?
I was giving into resistance the other day on Twitter and saw that Belinda Griffin of Smart Authors Lab wrote a post on her key takeaways from our time in Nashville with Tim Grahl. I really clicked with Belinda while we were there because we were both freezing in the AC, so every lunch break we went for a walk before sitting down (or not) to eat. I’d been wanting to write up something similar but was at a loss about how to go about putting that experience into a single or even a series of posts. So I read Belinda’s. Her takeaways were completely different from mine. Which is possibly one of the best things about the whole trip. So here are my key takeaways from my time with Tim and I’ve linked to Belinda’s below. Please read both posts and let it all soak in.
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