What is your main goal as an author? Whether your answer is to make money or reach readers with your work, the tool that can help you achieve those goals is an email list. In Your First 1000 Copies, book marketer Tim Grahl gives several examples of how email lists are more effective in selling books than social media (Read Social Media for Authors: What Does the Data Say? and get the facts). There are ways to use social media but we’ll talk about that later. For today I’m going to focus on email lists. I wrote a post about how to set up your email list and a post about using giveaways to build grow that list so I’m going to focus on how to use your list today.
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