Having a tagline seems like such an after-thought--after all, you wrote an awesome back copy, so why do you need to further condense your story into a single line? Well, taglines are versatile and a good one helps you turn the corner on sales and professionalism. We’ve all experienced the deer-in-the-headlights moment when someone finally asks what we write and we just blink and stare and mutter. It's great to have a rehearsed line to whip out when our brains blue-screen, plus it shows we’ve done our research and have confidence in our work.
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