The following isa guest post by designer Judith San Nicolas. She's worked in design for over ten years and has an interesting take on how cover designers, authors, and publishers should be working together. English is not her first language, I've corrected some grammar but want to maintain her voice and point of view.
After working as a cover artist for over ten years, I’ve seen in many cases how authors and publishers cannot agree on the book cover design.
Some authors complain about how little publishers let them participate in what their covers look like.
I think that is a big mistake.
It is very important that authors, publishers, and designers work together as a team.
Authors better than anyone know every syllable of the literary work.
Publishers know more about the literary market.
Cover Artists know how to impact potential readers with images and text. Besides knowing how to “sell” the story, just at first sight.
I would recommend that the three professionals work together, maintaining a good communication during the creative process.
Brainstorming works miracles, and brings out the best of each component of the team.
Success is the result of a creative process where cooperation and passion are the essential ingredients.
In one of my writing groups, there was a new author who was working with a cover designer for the first time and she was disappointed in the mock ups the designer had provided. Come to find out, she had told the designer the genre and title and I assume a bit about the book but gave them no specifics as to what she was looking for. Somewhere along the line, another author author told her not to. As someone who appreciates art and artistic freedom, I understand the mentality, however, designers are not mind readers. So here are some things you can do to make sure your designer maintains artistic freedom while creating designs you will love!
Cover designers are artists but they are also professionals and this is a business relationship. Never forget that.
Are you a cover designer?If so and you have something you'd like to add, please feel free to write your tips in the comments or contact us for an opportunity to write a post!
Finding an artist to commission cover art can be tricky. Here's a few tips to help you on that journey. We'll talk about cover designers and working with both in another post.
Well that's it! How do you find cover artists/designers? Were you happy with the results? Have you ever designed your own cover? Tell us in the comments!