Ethics is one of those topics you need to be thinking about as you market your books. The American Marketing Association has a statement of ethics that is definitely worth a read as you move forward. A lot of Marketing ethics are common sense. Like don't lie about what your product can do. But some of them you might not have thought about before. Like ensuring you're presenting your product, your book, in a fair and truthful way. You might think saying your paranormal romance is thrilling is an exciting way to find readers but when they read it and find it less than thrilling you'll end up with bad reviews from readers who feel cheated. Not spamming your customers with constant emails about your books and respecting their privacy by not selling their information are other things that some authors seem to think are OK that really aren't. If you get a lot of spam complaints your email list site will likely disable your account.
These things are so important as you move your business forward. If you mistreat your email list and customers, not only could you ruin future sales, but you could find yourself in serious trouble. Anti-spamming laws are no joke.
Marissa Frosch is the head of marketing at Amphibian Press and all writes under the pseudonym Cameron J Quinn. She is the author of The Starsboro Chronicles. She can be found on Facebook, Twitter, blog and her website.
Are you looking for help with your platform and book marketing? Marissa will be opening up for consultations and book marketing plans in May! Click here to learn more.