The following isa guest post by designer Judith San Nicolas. She's worked in design for over ten years and has an interesting take on how cover designers, authors, and publishers should be working together. English is not her first language, I've corrected some grammar but want to maintain her voice and point of view.
After working as a cover artist for over ten years, I’ve seen in many cases how authors and publishers cannot agree on the book cover design.
Some authors complain about how little publishers let them participate in what their covers look like.
I think that is a big mistake.
It is very important that authors, publishers, and designers work together as a team.
Authors better than anyone know every syllable of the literary work.
Publishers know more about the literary market.
Cover Artists know how to impact potential readers with images and text. Besides knowing how to “sell” the story, just at first sight.
I would recommend that the three professionals work together, maintaining a good communication during the creative process.
Brainstorming works miracles, and brings out the best of each component of the team.
Success is the result of a creative process where cooperation and passion are the essential ingredients.